South Sail began with one southern girl’s love for beaches, bright patterns, and all things preppy. Born and raised in Raleigh, North Carolina, Nichole Turner knew from a young age that she loved fashion. Always dressing up in her mother’s clothes, rarely was she seen without pink, ruffles, pearls, and of course, a big bow.
As Nichole got older her love for fashion grew, along with her appreciation of her Southern roots. Twenty-two and still in college, she had a knack for putting fabulous outfits together on a college budget.
Nichole was preparing for one of the many horse derbies she attended each year when she realized she could not afford a new outfit for each race. She thought; “men have it so easy, add a bow tie and an ordinary outfit instantly looks classy, sophisticated, and fresh. We need something like that!” Nichole sketched out her idea and off it went to her mother’s seamstress. And with that, the first southern bow tie for a lady was born.
Now with college behind her, she was able to make her dream a reality. Nothing makes Nichole happier than seeing South Sail bows adorning girls at sorority functions, on game days, or at any event where the tea is brewed sweet!